AFTER launching their “Best Dressed Groom” campaign during the Cape Summer Season, Jonsson Workwear have committed to extending this initiative to Champions Season and will reward the best dressed groom of each race in KwaZulu Natal from 4 April to 31 July with a R500 Jonsson Workwear voucher.

“Our aim is to reward grooms and encourage them to take pride in how they dress and the work that they do. We believe when you feel good at work, you perform at your best”, said Nick Jonsson, CEO of Jonsson Workwear.

Covering 35 KZN race meetings over the period, this campaign will inject approximately R150 000 into uplifting grooms in the province. In addition to this, Jonsson Workwear will also reward the trainer, jockey and groom of the horse that wins the 2021 Jonsson Workwear Garden Province Stakes, run on Vodacom Durban July day, with a R5000 voucher each.

“We are very fortunate to have passionate stakeholders like Mr. Jonsson who look at new ways to support the industry during these very challenging times”, said Steve Marshall, Events & Marketing Executive of Gold Circle. “We will be announcing each winner on course where they will be presented with their R500 voucher and pictures will be published of all the winning grooms on Gold Circle’s social media platforms.