Connecting racing with the popular culture

PUBLISHED: 08 May 2014

Watson went on to point out that the average racehorse causes more heart ache than it causes joy. “Horses are fragile things, they drop dead, they break down, need long spells and the majority of them are just too slow. So why do we persist? “ Yet there has to be a reason why so many people own racehorses and keep on acquiring them.

According to Watson the answer lies in the horse and in the age old relationship that has existed between man and horse. “We are wired to the beasts”, he explained . They have exercised and inspired our imagination for centuries. An animal that just happens to have a gap between its molars where a bit would fit and with a finely tuned flight instinct honed in age when they were easy prey for sabre tooth tigers. “Of course”, Watson added with a twinkle in his eye, “that’s probably why we have to put blinkers on them, as there is bound to be a sabre tooth tiger lurking in that car park adjacent to the home straight.”

Jokes aside, Watson has probably owned thirty odd horses during his lifetime and he has certainly heard every excuse in the book as to why a particular horse could not win a particular race. “Besides the physical limitations of the horse, you have the added influences of the state of the track, the vigor of the jockey or lack thereof and the trainer, farrier or vet’s ability to keep it fit, sound and healthy. Then there is a gene that kicks in to remind the horse that it is a leader and should fight to the end or that it belongs back in the herd.”

Yet people still want to own horses. Watson points out much of his childhood was spent dreaming of an ordinary horse belonging to his father’s friend, before he switched the focus of his attention to a magnificent chestnut sprinter called Vain. Vain was a champion, but as Watson pointed out, you need to own ordinary horses to understand how freakish the champions are. So are we any closer to figuring out why people would even want to own a horse or follow horseracing?

According to Watson, the one thing that connects racing to the popular culture is a charismatic horse, a champion that is the face of racing. The ones that write themselves into the history books and fire the imagination of ordinary people. Yet racing does very little with is champions, treating them almost as an accessory, he adds and therein lies the cause of some of the disconnect between racing and popular culture.

To conclude, Watson ends with another question, one he came across in a questionnaire once: “What would make owning a racehorse more attractive to you?” The simple answer, according to Watson? Owning a better horse of course!

Bill Barich, lead writer for the TV series Luck agreed, pointing out that when he spent ten weeks on the backstretch of a racetrack, the stories people told him always involved a horse. Racing may be a confined universe, where people’s lives are completely enmeshed, but it is a great leveller, a great democracy and at its centre is the horse. The horse provides that spark of life, the excitement and the noise as it thunders down the home straight. For Barich, who seldom speaks in public, the answer is simple. Make racing more about the horse and you will reconnect with the popular culture.

In closing, Chris Luoni and Gerald Fell, explained why they set up a NZ Hall Of Fame. For Luoni it was very straightforward. “I loved the stories. We had the opportunity to use the digital media to tell the stories of the heroes and their histories to the young people. Phar Lap’s skeleton is on display, but it is a bare sterile bunch of bones. So we put his story on film and it was an instant success .”

These DVD’s have certainly gone some way towards making the horse the centre of the story of racing again as Gerald explains. “We have gone back and made DVD’s of our great horses such as Carbine, Phar Lap and Sunline, and these are regularly used as fillers by our local racing channel.” And enabling people to reconnect with the stars of the past, will hopefully fire their imagination to follow the stars of the future.
– Hong Kong Jockey Club[/expand]